ATS Internet Trends » banner http://www.ats-on.net/andrej_somrak Wed, 09 Dec 2009 20:44:41 +0000 http://wordpress.org/?v=2.8.3 en hourly 1 The IAB Click Measurement Guidelines http://www.ats-on.net/andrej_somrak/2009/11/the-iab-click-measurement-guidelines/ http://www.ats-on.net/andrej_somrak/2009/11/the-iab-click-measurement-guidelines/#comments Wed, 18 Nov 2009 19:26:20 +0000 Andrej Somrak http://www.ats-on.net/andrej_somrak/?p=131 I just discovered that that The IAB Click Measurement Guidelines Version 1.0 was released on May 12, 2009. That’s right, I said May, 2009. Yet, the first clickable internet ad appeared way back in 1993 and the first banner ad, bought by AT&T and appearing on HotWired, appeared just a year later. With this major lag in measurement standards, is there any wonder why it’s been hard for the interactive marketing industry to gain credibility?

Source: IAB

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