I just discovered that that The IAB Click Measurement Guidelines Version 1.0 was released on May 12, 2009. That’s right, I said May, 2009. Yet, the first clickable internet ad appeared way back in 1993 and the first banner ad, bought by AT&T and appearing on HotWired, appeared just a year later. With this major lag in measurement standards, is there any wonder why it’s been hard for the interactive marketing industry to gain credibility?
Source: IAB